Brand Naming Do’s and Don’ts

“The beginning of wisdom is to call things by their proper name.”

DO’S

“Naming things, breaking through taboos and denial is the most dangerous, terrifying, and crucial work. […] I believe freedom begins with naming things. Humanity is preserved by it.”

Dog eating bacon

DONT’S

STILL FEELING LOST?

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Mara Rada

Citronade.ID: juicy naming, category design, branding fundamentals 🗣 Social Engagement: gossipsocial.com 🚀 Global Startup Mentor @Techstars @Founder Institute