A white canvas. Photo by Justyn Warner, Unsplash.

In a marketing world hyper-focused on SEO, conversions, and KPIs, it might seem that creativity isn’t a thing anymore. Over a decade of trying to maximize conversion rates has left the ad industry devoid of what used to be its soul: creativity and metaphors.

The ad industry has been hit…

Mara Rada

🫀 Emotional Naming🍥 Category Design 🗣 Social Engagement 🚀 Global Startup Mentor @Techstars @Founder Institute 🐦 @MraRada 🔗 mararada.com

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