PinnedAre You the Canva of Your Category?In a marketing world hyper-focused on SEO, conversions, and KPIs, it might seem that creativity isn’t a thing anymore. Over a decade of trying to maximize conversion rates has left the ad industry devoid of what used to be its soul: creativity and metaphors. The ad industry has been hit…Naming And Branding2 min readNaming And Branding2 min read
Jul 16, 2021Brand Naming Do’s and Don’ts“The beginning of wisdom is to call things by their proper name.”Naming6 min readNaming6 min read